When you launch a new website for a new business or a startup you might have a lot of questions, and it can be overwhelming when you’re getting involved with social media. There is so much information out there, some good, some bad and some just downright stupid; it’s often hard to determine what will actually work for you.
It’s important to do your own research and speak to the experts that can give you accurate and proven strategies to launch your social media campaign.
Usually, offerings include 3 “products”, or steps:
The 1st step with any marketing/social media campaign is research. You need to speak to your target audience and ask them a whole host of questions to find out their interests, motivations, aspirations, and hopes. You can then leverage this knowledge and incorporate it into your marketing.
Find out where they hang out online, how much time they spend on social media, what blogs they read etc. This will really help determine what social networks to best focus your efforts.
The 2nd step is to create a plan. You’ve heard the saying, “If you fail to plan, you are planning to fail.” Well, the same applies with your social media. You need to think about what social networks you’re launching on, how you’re going to launch – are you running a competition or giveaway, who’s going to help spread the word etc.
So I’m very fortunate in that I’m about to pay off all of my credit card debt. This will leave me with student loans and a mortgage (possibly a car payment in the future but that’s another post).
There are a lot of frugalistas who shout cut up your credit cards, but it’s a debate here. Many who advise cutting up credit cards say it’s so you don’t go into debt again. There’s a part of me that believes that if you are capable of going into debt again, you will find a way. I don’t think having a credit card will make the difference, it just makes it more convenient.
I do like credit cards for the fact that it puts a barrier between my bank accountant and most of my bills. For example, I do automatic bill pay but only from my online banking system, I don’t give anyone access to my bank account. I would rather leave my ATM/Debit card at home and only carry cash and an emergency credit card.
I’m working as the educational consultant and often my friends ask me about MBA vs online MBA, I thought it’s a good topic for a blog so here it’s what I think.
Here are 8 good reasons to obtain your MBA diploma online:
1. Stay on the job If you will earn your MBA online you will be able to keep on working and keep your income. You won’t have to leave your current position for two years and miss out on learning experience and pay. Additionally, you will be able to put into practice immediately the things you have learned.
2. You can stay where you live You don’t need to relocate to obtain your MBA degree at the school of your choice. This will save you from the hassle and cost of moving.
3. Be more flexible An online MBA program is more flexible than traditional programs. Most online MBA programs are using asynchronous technology that allows you to study when and where you want. You can follow synchronous elements like video conferencing from anywhere in the world as long as you have access to the internet. Continue reading →
There is always a big push around the New Year to make resolutions. Resolutions can be a wonderful thing, but they shouldn’t be based around a complete life change or overhaul, they should be based around smaller changes that often have a bigger impact.
Making too big of a goal often causes the goal to be completely disregarded when you’re not able to keep up with it. If you set a smaller, more obtainable goal, you’ll feel a true sense of accomplishment when you achieve it and often that will spill over into other accomplishments.
Looking for some ideas of ways to embrace the new year with a new attitude or new you? Here’s some of our ideas:
Make School a Priority
Bear with us on this one … we know you feel you do your best at school and you’re tired of being lectured about it … BUT if you give school everything you can you’ll notice some great payoffs.
The public-relations deck sure is stacked against the public schools. Whenever the subject of poor academic achievement is discussed, nine times out of ten the discussion assumes that the root of the problem is the schools—the teachers, schools administrators, district administrators, or state officials.
Some kids take to school work and homework like second nature. Some kids need a gentle nudge, especially in the early years of grade school. And with other kids, a parent (or someone at home) needs to round ’em up, sit ’em down, and help with the homework sheet by sheet or it’s not going to get done. It’s in these years that good study habits are formed. Bad study habits take a lot of work to undo. Nowadays, online education help students get back on track but parenting skills are hard to replace.
So what to do about poor academic performance? As a nation we need to face reality: The biggest problem isn’t the schools. It isn’t even the kids themselves, not when they’re young, anyway. (After all, they’re not born with a bad attitude and a spray paint can in their hands.) The problem is the parents—along with the home environment in general and the communities in which the kids live.
Blogging has become a business tool for communicating and sharing knowledge and expertise with customers or employees. It is also a great way to get the word out to consumers about your product or service and it can even be useful for inspiring employee loyalty. Think about blogging as a way of unlocking knowledge that’s typically stored in your head.
The key to having a successful business blog is keeping your goals clear and concrete. You should also have a strategy and a vision of what you want to achieve.
Write up an editorial plan for how often you will update your blog, how you will promote it and retain readers, whether you will feature photographs or video, and any other aspects of your blog, and then stick to it. The results will come faster that you could expect.
Ah, the day of love and frillyness is upon us but before you run out of the office, or underground lair in my case, to make those dinner reservations I want to take a second and reflect on your business, particularly if you’re building a brand around yourself. Are you giving your customers enough love, or is your brand all about you? When you’re on Twitter are you talking about you, or talking to them, when you talk about online learning is it about your experience or benefits for them? Are your blog posts lectures that show off your genius, or are they helpful and genuine? It’s a fine line, but one worth considering.
You And Your Brand Are Still Here For Them
I’m here for you, cliche as that sounds. My business exists to help you make building your business’s online presence easier. I do my best to make sure that every blog post is aimed at delivering true value to you. Every blog post helps you further your brand, clarify your marketing strategy, monetize your passions and seek a little more freedom out your professional life. To my readers, that’s “value.” Here it’s not the throw-away, corporate-speak version of “value.” Here it means every blog post actively aims at furthering your goals.
Businesses can take several different approaches to marketing. The most traditional models involve communications and branding focused exclusively on direct sales.
These companies use promotions, aggressive advertising and constant merchandising or product development to maintain a high level of sales. A more modern approach attempts to build long-term relationships with customers in an effort to increase customer lifetime value and reduce churn.
This type of relationship marketing focuses less on direct sales and more on providing a consistent and valuable experience for the customer. Companies that use relationship marketing have higher long-term revenues since the cost of retention is significantly lower than the cost of new customer acquisition.
Businesses that are focused on long-term relationships need to supply sales leads and existing customers with a reason to include the brand in everyday life. One effective way to do this is to provide meaningful content and resources.
Today is the first day of the rest of my life–as a non-smoker. Last week, I was puttering around in the WordPress forums and came across the thread, “Who wants to quit smoking with me.” I hovered my mouse arrow over the title, contemplating the question. Do I want to quit? Yes. Do I need to quit? Yes. Am I ready to quit? Yes. Can I commit to quit? Um…yeah, maybe, no, yes. I clicked it.
It was mideavalmaiden, a blogging friend, and she was being reasonable. We can commit to “cut back in the near future.” It didn’t sound so bad. It was more of a plan to plan to quit smoking. I agreed.