When you launch a new website for a new business or a startup you might have a lot of questions, and it can be overwhelming when you’re getting involved with social media. There is so much information out there, some good, some bad and some just downright stupid; it’s often hard to determine what will actually work for you.
It’s important to do your own research and speak to the experts that can give you accurate and proven strategies to launch your social media campaign.
Usually, offerings include 3 “products”, or steps:
The 1st step with any marketing/social media campaign is research. You need to speak to your target audience and ask them a whole host of questions to find out their interests, motivations, aspirations, and hopes. You can then leverage this knowledge and incorporate it into your marketing.
Find out where they hang out online, how much time they spend on social media, what blogs they read etc. This will really help determine what social networks to best focus your efforts.
The 2nd step is to create a plan. You’ve heard the saying, “If you fail to plan, you are planning to fail.” Well, the same applies with your social media. You need to think about what social networks you’re launching on, how you’re going to launch – are you running a competition or giveaway, who’s going to help spread the word etc.